World Nutella Day (05/02)

Every year since 2007, World Nutella Day has been celebrated on February 5, and today this holiday has received international recognition.

The Nutella brand, known throughout the world and extremely popular primarily among children, secured its place of honor on the list of world holidays almost immediately. American Sarah Rosso – blogger living in Italy proposed holding World Nutella Day on February 5, 2007. The initiative was taken up by millions of admirers of this delicious product.

What kind of product is this that has won and continues to win the hearts of millions of children, maintaining popularity even when these children become adults?

Nutella – chocolate nut paste comes from Italy. The history of its appearance is interesting, and it begins in the post-war years in the Italian city of Alba. In 1946, pastry chef and bakery owner Pietro Ferrero began producing soft candy bars called «Gianduia», named after one of the local carnival characters. The fact is that the import of cocoa into Italy in the first post-war years was limited. This prompted Pietro Ferrero to use a new ingredient in addition to cocoa butter, which was fried and ground hazelnuts, which grew abundantly in that region. Soft chocolate and nut bars were to the taste of local children and began to be in great demand.

Nutella – is a world-famous product and extremely popular primarily among children (Photo: belchonock, licensed by depositphotos.com)

The further story of the birth of Nutella – is a tangle of events both comical and dramatic at the same time. Many call such a coincidence fate, others – fortune. The popularity of «Janduyi» turned out to be a big order for Ferrero from the mayor's office, which was completed on time. But the order prepared and left overnight, in which a large amount of family funds were invested, melted away from the heat. Therefore, Pietro Ferrero solved the problem as follows: he began feverishly spreading melted chocolate and nut bars on thin slices of bread that his wife was cutting at that moment. At the festival, Ferrero treated guests to sandwiches with chocolate nut cream. The confectioner's seemingly pathetic attempt to save the situation turned into another victory. The cream was accepted on «ur». After this incident, Ferrero began producing and selling a cream (or paste) called «Gianduia», which instantly gained recognition in Piedmont and then throughout Italy.

These events led to the fact that 1946 was the actual beginning for the company «Ferrero» (Ferrero). Further experiments by the Ferrero family with chocolate-nut paste led to the fact that in 1951 it received a new name Supercrema («Supercream»), and 13 years later, in 1964, Michele Ferrero – son Pietro, again making certain changes to the composition of the paste, introduced a new product to the market, called Nutella.

In addition to chocolate nut paste, Ferrero's company is known for its other products (Photo: MSPhotographic, licensed from Shutterstock.com)

Nutella's popularity is such that it allowed Ferrero's company to release an advertising slogan with the following content: «What would the world be like without Nutella?».

In addition to chocolate-nut paste, Ferrero's company is known for its other products, including: «Kinder» (Kinder) chocolate in its various forms, refreshing «Tic-Tac» (Tic Tac) dragee, Raffaello, Ferrero Rocher candies, etc.

Today, sales of Nutella chocolate-nut paste bring Ferrero's company up to a third of its income, and the paste itself in 2007 was one of the 10 simplest ideas that brought in billions of dollars in revenue.

In 2007, the first Nutella Day celebration took place in the product's homeland of Italy. Since then, every year processions and concerts, flash mobs, celebrations and tastings of all kinds of dishes using Nutella have been organized around the world: cakes, pastries, buns, cocktails, etc. The number of participants in the celebration of World Nutella Day is only growing. The holiday is held in many cities around the world, among which is even the virtual city of Nutellaville, where you can read poems, recipes and much more dedicated to Nutella.



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