Every year at the end of November, people in many countries of the world refuse any purchases for a day, reminding themselves that excessive consumption — is a dangerous social trend.
Shopping day ( Buy Nothing Day ) in North America is celebrated on the first Friday after American Thanksgiving ( and in Europe the next day — Saturday ), that is, in the traditional time of the start of Christmas sales around the world. On this day, stores receive from 20 to 50% of their annual revenue, and people die every year in mass flocks in the largest shopping centers. Not without a share of sarcasm this Friday of November is called « Black Friday » ( Black Friday ).
It is on this day that public activists urge their purchases to be as sound as possible and protest against the consumer society.
The idea of this action holiday originated in America in 1992. The Canadian journalist of Estonian descent Kalle Lasn ( Kalle Lasn ) took the initiative to refuse purchases. In his opinion, the cause of the financial crisis should not be sought in liquidity or unregulated markets, but in a culture of excessive and thoughtless consumption.
In 2001, with the support of the Adbusters website, this action acquired a worldwide scale, and the Day of Purchasing Out In addition to Mexico, Canada and the United States was held in 55 more countries. Currently, another 10 states have joined such actions.
The conditions for participation in this promotion are simple — within 24 hours you need to refuse any acquisitions. In addition, activists hold actions under the motto « Do not buy anything for the sake of peace on earth! » to attract public attention. Shares are peaceful demonstrations in shopping centers, as well as a « anti-advertising » video show that the average US resident buys five times more goods than the Mexican, ten times more than a Chinese, and thirty times more than an Indian citizen.