World Shopping Day (11/11)

November 11 marks the unusual holiday — World Shopping Day. Every year he becomes more and more famous, and the number of his supporters also increases. Let's try to figure out by whom and when this interesting holiday was first organized.

It all started in 2009, when the online platform Alibaba Group from the Middle Kingdom carried out a marketing ploy called «World Shopping Day», holding a sale on its resources (and in particular in the online store AliExpress.com), where 50% discounts were the norm. This « holiday» was dedicated to Bachelor's Day, which is also celebrated in China on November 11th.

The organizers planned that this event would become an annual event, when the significant discount offered to the user, the size of which « cannot be refused», would thereby turn him into a buyer. And they were not mistaken; other large Chinese Internet platforms very quickly joined this initiative.

Thus, the « celebration» by millions of Shopping Day users in 2013 brought the Chinese Alibaba Group alone 5.8 billion US dollars in one day, turning it into the world's largest 24-hour online sale, which managed to leave behind the known names «Black Friday» and «Cyber Monday» analogues - forerunners.

In 2014, organizers announced that stores featured on international online platforms such as AliExpress would also be participating in the sale. It is thanks to this that, since November 2014, Russians have had the opportunity to participate in this grandiose sale.

Thus, this holiday —, in general, is not a holiday at all, since we do not celebrate anything in any way. Shopping Day, at its core, — is a day of big discounts provided on a wide variety of products by owners of the largest Chinese online platforms. Today it is contrasted with the famous «Black Friday», when buyers are given the rare opportunity to purchase goods at significant discounts, although, in essence, — is the same.

The spread of online stores and the growing popularity of them among the population around the world make it possible not only to find products for every taste, but also to purchase them online. The range of online stores and discounted products for sale on Shopping Day is very large and varied. A potential buyer can find anything for himself, his family and friends: from cute trinkets to expensive jewelry, from simple casual clothes to stylish outfits. On such days, the buyer shows particular interest in all kinds of gadgets, electronics, mobile communications, as well as video and household appliances.

Avid shopaholics are waiting in advance for the start of sales. Many particularly sought-after « positions fly» off shelves or pages of Internet sites in a matter of minutes. The number of purchases made on Shopping Day is in the millions, and sales coverage — is the entire planet. Therefore, if shopping — is your element, join this holiday. And happy shopping to you!



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