World Shopping Day (11/11)

November 11 is an unusual holiday - World Shopping Day. So far, he is not very well known, but as soon as people find out about this event, they quickly join the ranks of his supporters. Let's try to figure out who and when this curious holiday was first organized.

It all started in 2009, when the Alibaba Group Internet site from the Middle Kingdom carried out a marketing move called “World Shopping Day”, holding a sale on its resources (and in particular in the AliExpress.com online store), where discounts of 50% were the norm. This “holiday” was timed to coincide with the Day of the Bachelor, which is also celebrated in China on November 11th.

The organizers planned that this event would become an annual event, when a significant discount offered to the user, the size of which is "impossible to refuse", will thereby turn him into a buyer. And they were not mistaken, other large Chinese Internet sites also quickly joined this initiative.