Every year on the first Friday after American Thanksgiving ( usually – this is the last week of November ) the famous Black Friday ( Black Friday ) – starts a day that does not correspond to its gloomy name. After all, Black Friday – is one of the brightest and unforgettable Fridays of the year, this is a day of huge discounts and sales, this is the main holiday for all shopaholics and an excellent solution for those, who wants to save.
It is on Black Friday in Western countries that the traditional Christmas season of sales begins, when you can purchase a wide variety of goods at very competitive prices, because the size of discounts ranges from 30 to 90% depending on the groups of goods.
The tradition of this rampant shopping arose in America back in the 19th century, when the largest retail chains began to organize grandiose Christmas sales, encouraging buyers to buy incredible discounts, bonuses, special gifts, etc. And the term « Black Friday » appeared only in 1966 in Philadelphia.
There are two generally accepted versions of the origin of the name. One day, they called it that because of the huge traffic jams that formed the day after Thanksgiving. On the other hand, the name Black Friday came about thanks to the method of maintaining financial statements on this day. Losses were recorded in red ink, and the profit – in black, and since the revenue on this day was huge, then black in the reporting prevailed.
One way or another, this tradition of grand sales has gained such success that it has quickly spread in other countries. It is on this day that hundreds of millions of people around the world sweep even the most stale goods from their shelves, bringing monthly profits to sellers. Today is Black Friday – a popular international trend. But it is in America that this day is waiting with particular impatience. On the eve, even before midnight, in shopping centers and shops of American cities there is nowhere for the apple to fall – prudent buyers take the line in advance, and some even spend the night at the entrance to the shops. After all, the first buyers will face serious discounts ( from 50 to 80% ). In addition, on Black Friday, many stores open very early – around 5 a.m., and some of the largest retail chains – even at midnight.
Although this day is not an official holiday, many Americans take time off, of course, with the exception of retailers. And shops and retail chains do everything to attract buyers.
It would seem that such a « generous » policy should bring a loss to trade representatives. However, a large flow of buyers fully compensates for low prices, and in addition, Christmas is ahead, and the acquisition of goods becomes simply « a necessity » in humans. Thus, in one day « stores kill » three birds with one stone: attract a large flow of buyers, ensure quick movement of goods and make good profits. By the way, one should not think that only discounted or unpopular goods participate in the sale. Since the seller, in any case, remains the winner, so the discounts apply to the best products in the assortment. In addition, traditionally manufacturers of machinery and household goods are timed to coincide with the release of a new product line for this period. So they not only stimulate demand, but also make advertising for a new product.
Another important distinguishing feature of Black Friday – the goods purchased that day are returned to the ( store for any reason ) is considered a bad tone. Therefore, the percentage of return on purchases is small, which is also in the hands of sellers. But the buyer remains the winner, because many plan to buy in advance and purchase them on Black Friday with great benefit. And almost all categories of goods, from food to household appliances, fall under the discounts on this day. Electronics, clothes and toys traditionally remain the most popular.
Although on TV every year we see huge crowds of people storming shops in the United States on Black Friday and sweeping everything from the shelves – from socks to huge plasma panels, when there is no time for consideration and reflection and sometimes does not do without injuries, but the popularity of this event does not become less. And overall « the holiday of the true shopaholics » brings real satisfaction to all its participants. According to statistics, on Black Friday, an American family can save on average from several hundred, to thousands of dollars. Every year they leave in stores at $ 60 billion, which is comparable to the annual budget of a small country.
I must also say that in Europe « Black Friday » is different. Yes, the tradition of making discounts on the eve of Christmas is maintained, but everything happens more clearly and nobly. In many European countries, the honesty of discounts at retail outlets is controlled by the state, and online stores are not far behind their « real » colleagues. Recently, more and more Europeans have been shopping these days without leaving their homes.
In Russia, Black Friday has been held since 2013. But, unlike a similar event in the United States, discounted goods in Russia are sold mainly through the Internet. But the assortment does not suffer from this, you can buy at a discount: electronics and household appliances, sports equipment and books, clothes and shoes, accessories and goods for children, toys and gifts, interior items and textiles, optics and floristry, jewelry and pet products ... Several Russian sites concentrate, analyze and provide buyers with information about discounts in online stores and physical stores. Buyers can only choose, compare and quickly pay for goods. Many popular retail chains and Russian stores are already participating in the promotion.
Although the size of discounts is still inferior to the western neighbors, the action itself for Russia – is still a very new phenomenon. By the way, she has her own « code of honor ». According to the organizers of Black Friday, all online stores wishing to participate in it are required to follow several rules: prices should be as low as possible; the product must be available in sufficient quantities; before the beginning of Black Friday it is forbidden to raise prices for the assortment.
If you decided to participate in Black Friday, we wish you a pleasant shopping and maximum discounts!