World Smile Day is celebrated every year on the first Friday of October. The fact that this wonderful holiday exists, the world owes the artist Harvey Bell (Harvey Ball). In the middle of the 20th century he lived in America. His work did not differ in anything remarkable: critics were not particularly interested in him, his paintings were hardly threatened with immortality.
But somehow representatives of the State Mutual Life Assurance Company of America turned to him with a request to come up with some bright and memorable symbol - the company's business card.
Harvey did not think for a long time, took and offered to customers what now, without exception, Internet users call a “smiley face” - a smiling yellow face. It happened in 1963. Customers accepted the job, paid Bell fifty dollars, made badges with this face and distributed it to all company personnel. The success of this "business card" exceeded all expectations. The company's customers were delighted with the innovation - in just a few months, more than ten thousand badges were released!