On May 15, representatives of the fair sex, passionate about manicure and collecting nail polishes, celebrate their holiday – Lacomaniac Day –. They are called lacomaniacs, or lacomaniacs.
The date was chosen by a general vote, which was held in its public by the online store «LakoDom» in August 2016.
And it all started in 2009, when the Nail_ru community was created in LiveJournal (blog platform «Live Journal»). There, the girls shared their impressions of the purchased varnishes, exchanged the secrets of a neat manicure that could be done on their own, without resorting to the services of nail salons.
The community quickly gained popularity and soon moved beyond virtual communication. Participants began organizing varnish meetings, where they communicated and showed each other their « treasures», and the passion for varnishes became not just a cosmetic whim, but a real type of collecting. Since then, the color and texture of varnish – objects of admiration of any lacomaniac.
As lovers of beautiful manicures became more and more sophisticated, they began to actively make purchases in foreign online stores and get acquainted with brands of nail polishes that were not available in Russia. Restrictions introduced in 2013 by UK Post on sending varnishes to individuals in Russia were a turning point for one of the community representatives.
In the spring of 2013, Polina Koroleva created a small online store to officially bring varnishes of the same English brand that had become inaccessible to Russia. Soon «LakoDom» so quickly won the love of customers that in just a couple of years it became one of the largest manicure stores in Russia and the center of the Russian-speaking lakomaniac community.
The passion of Russian women and representatives of the fair sex from neighboring countries was appreciated by many manufacturing brands, starting to produce personalized varnishes in collaboration with lakomanas. For many, this hobby has given good friends, for some – new interesting work, but the main thing that lacomaniacs get is aesthetic pleasure and a real celebration of – color at any time!
To unite them with another (and main) joint occasion, namely the – holiday, «LakoDom» conducted a large-scale voting survey among its subscribers. As a result, May 15 was chosen and announced as Lacomagnac Day, which it was decided to celebrate annually.
*The article was published on www.calend.ru in 2018