On August 1, 2012, in many cities of Russia and neighboring countries, the first Fleshmob of Femininity was held, organized by a blogger, writer, author of books on women's destiny Olga Valyaeva.
The event was supported in 90 cities of 9 countries, a total of about 1,500 people took part in it. The popularity of the action grew, and this led to the fact that it became known as the International Flash mob of Femininity. In 2014, residents of 120 cities from 15 countries took part in the flash mob, and in 2017 – already 314 cities from 28 countries.
The essence of the action is extremely simple. Every year, on August 1, at 19 o’clock, women, girls dressed in an elegant dress gather in the main or one of the main squares of the city. They certainly hold a flower or bouquet of flowers in their hands, they can carry postcards with wishes for good and peace.
During the flash mob, participants communicate on topics of female destiny and happiness, sing songs, dance, participate in photo shoots, giving each other joy, smiles, good mood. Participants also give flowers and postcards to women passing by, paying particular attention to their mood. Attention, flowers and warm words make you smile and feel at least a little happier than older women passing by, women in uniform, at that moment serving and everyone who is nearby.
The organizer of the flash mob herself explains her initiative as an attempt to find herself at the turn of the age of 30, when she first thought deeply about her life, her destiny and her role in the family and society.
For participants of the – flash mob, this is an extra way to get out of the house, remember your beauty, meet friends and like-minded people, talk, cheer up, put on a beautiful dress and feel like a woman, Having understood the value of her destiny and the roles that she plays in her life, as well as in the life of her family, loved ones and people around her.
Flash mob already has initiative groups in many Russian regions that are engaged in events in their cities, and also urge everyone to join the holiday. After the flash mob, the participants exchange impressions with each other on social networks, photographs, raise new topics for discussion, born during the holiday. Thanks to this, as well as the bright atmosphere in which the holiday takes place, the number of its participants is gradually but steadily growing.