The special status of Lada — as the great goddess of spring-summer fertility and patroness of weddings and marriage life — determined the multiplicity of holidays dedicated to her among the Slavs: they were celebrated six times a year, from the beginning of March to mid-September. Rites associated with Lada were usually timed to coincide with the spring-summer and autumn cycle of holidays.
In particular, it was Lada and her daughter Leli (Lelnik) who were asked for permission to call for spring. The goddess was then addressed before the start of summer field work. The remaining rituals were associated with the spring-summer cycle of prayers for rain, the holiday of the first greenery, the first shoots, the first and last ears of corn.
On the Red Hill holiday, which was largely dedicated to Lada, the girls played the game «A we sowed millet and sowed». Its venue was a hill (red slide). The players were divided into two groups —, one sang about sowing millet, the other — about trampling it. Trampling indicated the completion of the entire cycle of — threshing of bread.
Perhaps it was precisely this kind of play that was described by the chronicler, who noted that the Slavs « organized our games between the villages and that bastard of his wife ». The researchers also found that Lada was also approached to ensure the well-being of her future marriage. Often it was in mid-summer, by autumn, that a decision was made to enter into a marriage union, although the wedding took place much later, after the completion of field work.
The cycle of glorification of the goddess ended after harvesting the bread (at the end of August — in early September), so the last holiday associated with Lada was the holiday of the autumn equinox.